§ 00 · Brand Kit
The Zeplik brand kit.
Logos, palette swatches, product marks, and typography. Do not recolor, re-kern, or rebuild them.
§ 02 · Product marks
One family, 5 products.
Zeplik
ZP.00
Arteza
ZP.01
IsThisAScam
ZP.02
OptiPix
ZP.03
SpecPair
ZP.04
§ 03 · Palette
Three pigments. One ink.
Sky
Product, primary trapezoid
HEX · #0EA5E9
RGB · 14 · 165 · 233
Indigo
Product, secondary trapezoid
HEX · #6366F1
RGB · 99 · 102 · 241
Indigo Deep
Connector, bridging element
HEX · #4F46E5
RGB · 79 · 70 · 229
Ink
Primary type, dark surfaces
HEX · #09090B
RGB · 9 · 9 · 11
Cream
Editorial default surface
HEX · #F4F1EC
RGB · 244 · 241 · 236
Off White
Alternate surface
HEX · #FAFAFA
RGB · 250 · 250 · 250