§ 00 · Brand Kit

The Zeplik brand kit.

Logos, palette swatches, product marks, and typography. Do not recolor, re-kern, or rebuild them.

§ 01 · Zeplik marks
safe area
zeplik
Full logo, Light
zeplik-logo-full-light.svg
safe area
zeplik
a product company building software in-house
Tagline, Dark
zeplik-logo-tagline.svg
safe area
zeplik
Transparent, Light
zeplik-logo-transparent-light.svg
safe area
Icon, Color
zeplik-icon-color.svg
§ 02 · Product marks

One family, 7 products.

O
OptiPix
ZP.01
S
Seedance
ZP.02
B
Bloom
ZP.04
Z
ZenGrove
ZP.05
B
BG Eraser
ZP.06
I
IsThisAScam
ZP.06
S
SpecPair
ZP.07
§ 03 · Palette

Three pigments. One ink.

Sky
Product, primary trapezoid
HEX · #0EA5E9
RGB · 14 · 165 · 233
Indigo
Product, secondary trapezoid
HEX · #6366F1
RGB · 99 · 102 · 241
Indigo Deep
Connector, bridging element
HEX · #4F46E5
RGB · 79 · 70 · 229
Ink
Primary type, dark surfaces
HEX · #09090B
RGB · 9 · 9 · 11
Cream
Editorial default surface
HEX · #F4F1EC
RGB · 244 · 241 · 236
Off White
Alternate surface
HEX · #FAFAFA
RGB · 250 · 250 · 250